Departmental social media sites and content must clearly identify ownership or sponsorship through the use of Department or OPDIV branding. At think tank level and party level the use of social media research to help determine policy, not simply to enhance its delivery, may already be visible. 1 In the interactive chart below we plot monthly active users, by platform, since 2004. Best Buy will not tolerate discrimination (including age, sex, race, color, creed, religion, ethnicity, sexual orientation, gender identity, national origin, citizenship, disability, or marital status or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances).”. The RCOG’s policy for the use of social media. A social media policy is important for companies to have because it can accomplish three things: A social media policy shouldn’t just focus on making sure your team doesn’t mess up. Of course, most principles come down to common sense and will be standard practice for anyone experienced in using social media responsibly. Employees may engage in incidental personal use of social media in the workplace so long as such use does not consume significant time or resources, interfere with operations and productivity, or violate university or department policies. Don’t slam the competition (or Intel): Play nice. This is arguably the beginning of social media as we know it. There have been legal disputes over who owns a social account and the followers of a company account in the past. As nonprofits turn to social media, policies to govern their use have become the new frontier. This social media policy presents and explains the rules governing social media use at [company name], including those applying to the marketing department and employees in general. In addition, there are sections for contractors or anyone else who is paid to contribute to Intel’s social media activity. The much-anticipated update included the option to change the skin color of human emojis to better represent human diversity. The companies' data policies spell out the info they're scooping up, and social media users can download a copy of that data. other relevant social media websites]. Comment Policy: As a public entity, the City must abide by certain standards to serve all its constituents in a civil and unbiased manner. Section 508 requires that all website content be accessible to people with disabilities. Social Media Policy July 2009. In this article, a comparison is made between, on the one hand, existing practices of social media regarding informed consent for using personal data of users and, on the other hand, user expectations with regard to privacy and informed consent. Transport supports appropriate use of social media as a legitimate part of communication and as a means of social interaction. Social media should be a part of a business and business should not entirely be social media. U.S. Department of Health & Human Services 9. The purpose of this document is to detail the policy for the use of social media at the U.S. Office of Personnel Management (OPM) and applies to official use of social media by agency users on behalf of OPM for agency purposes, including citizen engagement, and where indicated, to non-official/personal use of social media by agency users. Dell – Dell, a leader in using technology to directly connect with their customers, uses social media … This remains less clear within government. I’ve seen agency employees post on behalf of a client and not disclose it. A social media policy simply outlines how an organization and its employees should conduct themselves via the web. The demand for mobile-friendly content across social media sites is rapidly increasing, and justifiably so. General Guidelines for the Use of SM/W2.0 Technologies in an Official Capacity 1. Purpose and Goals 2. Just as the internet has changed our world forever, social media has changed the way people communicate. Social media refers to any online social network. Social media policy for employees. Social Media Policy can be understood as a code of conduct decided by a corporation that decides the guidelines for the employees who use Social Media and post different types of content on numerous Social media platform. Paid social media marketing (or social advertising) Under the GDPR, if you want to use your customers’ data or track their behavior for advertising, you must obtain the legal basis to do so. I think the Families Section is particularly helpful. 3. Not just because it has great content, but because they added a design element to the guide. An effective social media policy also has the power to increase productivity, efficiency and security for your business. Inappropriate social media posts by your employees can hurt fundraising efforts, which in turn, make it more difficult to achieve your mission of education, environmental awareness, etc. A good social media policy will provide clear guidelines as to what staff should and shouldn't do when using your organisation's social media channels to interact with your community and your supporters. 1. Ford’s policy is very high level and consists of five core principles. All content posted to third-party sites should also be verifiable through an agency’s official website. Lastly, remember this is a living document that should be revisited every year and updated accordingly. Creating and maintaining an effective social media policy can help ensure that social media helps your agency instead of hurting it. Transparency is a big issue with employee social media accounts. This often involves sharing personal information in comments and messages, and photos and videos. Background. That is why there is a need for a social media policy in the workplace. Plus, it can help your company curb any legal or security issues. While other companies have disclosure guidelines in their policies, Intel takes it step further and makes sure its team knows exactly what Intel expects when it comes to FTC disclosures. Majorities say that social media companies have too much control over the news on their sites, and that the role social media companies play in delivering the news on their sites results in a worse mix of news for users. What is expected of a business online, and even offline, should be mentioned to create an identity. They accompanied the image with the caption, “New emojis are alright but where’s the bleach.”. Be sure to contact your Records Official to determine if there are additional considerations for records specific to social media. Social media is a powerful tool we use to communicate on a daily basis to tell the Army's story. For the purposes of this policy, social media is defined as a type of interactive online media that allows parties to communicate instantly with each other or to share data in a public forum. Social Media Policies Use of social media technologies must follow the current laws and standards that govern information and information technology. Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! In many cases, following an organization may convey endorsement of the entire entity, while retweeting or reposting content from another entity may only imply endorsement of the content that is being reposted. For example, this sentence is part of the “Be Nice, Have Fun, and Connect” section: “Social media is another tool you can use to build our brand, just be sure you do it the right way.”, I would solidify this point with some follow-up points for further clarity. To do so, this means keep it simple, clear, accessible, and continued to be updated. Users can share feelings, thoughts, and information in a highly-accessible real-time forum. It could be easy to overlook families, but the section not only acknowledges the role an Airmen’s family plays in the success of the Air Force. Intel is another example of a good social media policy. Each sub-group has bullet points of what the company expects from its employees. I see that Nordstrom advises employees to consult HR with further questions. there’s an educational component to the Air Force social media guide that other policies lack. You can grab your copy here and share with your team. We may deny and say that social media does not have any have an effect on our performance and productivity at work. I’m sure a lawyer could argue that Dell’s social media policy covers everything that Coca-Cola’s does, but we’re not in court. These tools enable basic analysis of social media traffic … and do not collect personally identifiable information.” 5. This page outlines all our official communication channels and resources and why we use them. 6.4.2. The policy lays out clear guidelines for three distinct groups of people. This will set the tone for how employees should use social media as it relates to your company. A good social media policy provides clear guidelines as to what staff should and shouldn't do when posting and interacting with the community. Home > Web > Social Media > Social Media Policies. Social media process (sometimes large amounts of) personal data of their users, usually on the basis of informed consent. Blogging, posting or chatting about product or fashion related to a direct competitor could be considered a conflict of interest. The tweet came off as racist as people inferred that Clorox was saying that they’d prefer the emojis be all white and the way to do that was to bleach all the dark-skinned emojis. However, it is this sharing of information that makes social media so ripe for an exploitation of privacy rights. It’s not bland’s fault for being forgettable. Toll Free Call Center: 1-877-696-6775​, U.S. Department of Health & Human Services, has sub items, Building & Managing Websites, HHS Office of the Chief Information Officer, Implications of Recent Web Technologies for NARA Web Guidance. Many new online technologies allow for the submission of user-generated content. Creating Your Social Media Policy Social media policies come in different shapes and sizes. I would solidify this point with some follow-up points for further clarity. Facebook is currently the largest social media site in the world. The Air Force really tailored their policy to issues that are specific to their organization. It helps protect your company’s online reputation and encourages employees to also get involved in sharing about the company in their online networks. In addition to this reminder, I like that Best Buy respectfully addresses hateful comments and posts. Get this free report and never miss another great article from Social Media Examiner. Having a social media policy for your business is essential in making sure your employees know what they should and should not do on social channels. The purpose of this document is to detail the policy for the use of social media at the U.S. Office of Personnel Management (OPM) and applies to official use of social media by agency users on behalf of OPM for agency purposes, including citizen engagement, and where indicated, to non-official/personal use of social media by agency users. Social media has become an integral part of modern life. First, since many of its workforce is retail, it states that this policy goes beyond the time you’re clocked in at work. For example, members of the public should be able to learn about the agency’s activities and to communicate with the agency without having to join a third-party social media website. After examining tons of documents, we’ve combined the best of the best to create a comprehensive social media policy template for your church. A good social media policy is a living document that provides guidelines for your organization’s social media use. This policy applies to all users of the City’s social media accounts, regardless of their particular employment status or job function. Like Coca-Cola, Ford has many different stakeholders in its social media success. Anything you publish must be true and not misleading, and all claims must be substantiated and approved.*. The The way that public sentiment on these channels rapidly… This policy establishes guidelines for the use of social media. For @GDSTeam , one of our storytelling themes is transparency. This isn’t the first time a major brand encountered a social media mishap. 1.2. Use of Social Media Policy Policy Number: CP13003.6 Effective Date: 16/12/20 UNCONTROLLED WHEN PRINTED Page 2 of 8 UNCLASSIFIED 1 Purpose The use of social media is an increasing part of everyday online activity. well-established procedures for the effective use of social media channels. It keeps us in touch with friends and family, it informs us about our world, and it gives us a platform allowing us to be heard. We got you covered. This policy provides practical advice to avoid issues that might arise by careless use of social media in the workplace. Our social media company policyprovides a framework for using social media. Learn how the tech company empowers its workforce on social media, Ford Motor Company Digital Participation Guidelines, You can grab your copy here and share with your team. I understand that this gives Nordstrom some leeway, but it would be helpful if it was a little clearer for the employees. Conflict of interest is also outlined in the full Code of Conduct available on mynordstrom.com. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. While it’s essential to have a social media policy in the workplace, it’s apparent the quality of the policies varies across the board. The privacy policies of all third-party sites apply when collecting and distributing user data. A really good social media policy will reflect the specific nature of your company and business. A conflict of interest exists if you have an interest outside of your work at Nordstrom that interferes with your responsibilities or may affect your judgment on behalf of Nordstrom. It boils down to six overarching policies. Make sure you address social media users in your policy. 91% of all social media users access social channels via mobile devices. The Nordstrom social media guidelines are similar to many of the aforementioned policies. Consider the value in liking/ following a specific entity and what it may convey to your audience. There are three sections for disclosure, protect trade secrets, and use common sense. I particularly like that they give an exact contact (in each relevant point) for people to reach out to when someone has a question or wants to take action. I’m a fan of the Air Force’s social media guide. You must be at least 18 years old to post any content on any Social Media Site. The latter is especially important for the Air Force to address since Airmen location is often a secret. Employees may, on occasion, utilize social media and the web for personal matters in the workplace. When there are clear guidelines that eliminate confusion as to what an employee can or cannot do on social, they will feel freer to participate. HHS encourages this public interaction with the following caveats: Many third-party sites and applications have specific guidelines for the use of trademarked images and logos. At the same time, social media is now a part of the news diet of an increasingly large share of the U.S. population. An online social network is a website or app that allows a user to create and share content online, for example, Facebook, Twitter or LinkedIn. Dell has a very simple and straightforward social media policy. Two things stand out when looking over this policy. . Relationships Among Social Media Users. Relationships Among Social Media Users. But, it does need to emphasize some basic conduct so there are no major issues in the future. Your use of Social Media Sites is acceptance of this Policy and has the same effect as if you had actually physically signed an agreement. That is, you have to obtain an explicit opt-in consent from your customers . Join our group of 27,000+ digital marketing, sales, hr, & comms professionals. It's a good idea to make sure all of this is clearly laid out in your social media policy. To sign up for updates or to access your subscriber preferences, please enter your contact information below. One thing I really like about this policy is the first bullet point under the Disclose section: Transparency. Intel is the only other company to mention competition and they do so in a very general manner. You may come across negative or disparaging posts about the Company or its brands, or see third parties trying to spark negative conversations. Mass.gov® Social Media Policy To highlight our commitment to transparency in government, Mass.gov provides web-based tools for outreach, education, and information. It should be considered as part of your suite of policies alongside those for General IT, Acceptable Use of the Internet and Communications. The Social Media Policy Template Introduction. Helpful tips on getting social right. This applies to Web applications, Web pages and all attached files on the intranet, as well as, internet. See this collection of social media policies from cities, counties, other levels of government and the private sector. This not to kill the 'fun' but this actually to kill the possibility of being unproductive and the bad performance that may happen in our workplace and that may affect our work. Whether you’re handling a corporate account or using one of your own, you should remain productive and avoid damaging our organization in any way. Linking, Liking, Following and Endorsement. University Social Media Policies: Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use. One, the Air Force clearly separates sections for Leaders, Airmen, and Families. Secondly. Social Media Users Via Mobile. Nurses should participate in developing organizational policies governing online conduct. The policy itself is split into two main parts; what you should do and what you shouldn’t do. Learn how the tech company empowers its workforce on social media. If you have any questions, please see your manager or Human Resources. Read more from the National Archives on the Implications of Recent Web Technologies for NARA Web Guidance. “If you do not have an ‘Intel’ handle, then use #iwork4intel in your postings. These links, which include those to third-party websites on which HHS content is held, should include an exit disclaimer. They really need to address the different roles and expectations more thoroughly. The Twitter account of Clorox sent out a tweet with a Clorox bleach bottle, the bottle was a mosaic comprised of emojis. We use social media technologies and websites to provide you with information in more places and more ways. Your social media policy can’t just sit quietly< in a drawer (or a Google Doc.). These days, social media is a potent tool for developing a brand image. Plus, it can help your company curb any legal or security issues. The challenge is many companies do not know how to best organize a good social policy and want to ensure employees are actually reading it. Social Media Policy July 2009. You should not bully, harass or threaten violence against anyone on or outside of social media. Users can share feelings, thoughts, and information in a highly-accessible real-time forum. (with an explanation) in its social media policy that expands on the idea of “be sure you do it the right way.”, Be conscious when mixing your business and personal lives, Ford’s social media policy consists of a single page PDF, which. Read the HHS Web Records Policy & Guidance to learn more about the required schedule for maintaining web records. Consult your external link policy for guidance on Liking, Following, or Friending other entities and reposting their content within government accounts on third-party networks. The Agency encourages the use of social media to further the goals of the Agency and the missions of its departments, where appropriate. A few years ago, Apple unveiled a new set of emojis. “Remember, your responsibility to Best Buy doesn’t end when you are off the clock. Clearly Sets Expectations (Reduce Confusion), Follow the Law, Follow the Code of Conduct, The sixth point, social media account ownership, it really important. Want a Social Media Policy Template you can implement immediately at your church? Washington, D.C. 20201 Winter, Wyman views social media and … Use of social media technologies must follow the current laws and standards that govern information and information technology. University Policies related to social media: This Social Media Policy may be revised at any time. Social media is in constant flux. This policy (1) provides guidance concerning the use of social media through the College’s network, systems or equipment and/or the use of social media to represent or discuss matters related to Wesleyan College and/or members of the Wesleyan College community; and (2) sets forth rules for the administration of Wesleyan social media sites. Much of the appeal of social media is being able to interact with other users. 10. They’ve split their policy into five parts. If you’re working on a social media policy for your company, use these lessons to help you develop a great policy. 1. Unless you are a certified online spokesperson, avoid the temptation to react yourself. Related: Social media has been a core part of Dell’s marketing operations for years. From Public Agencies. Having a social media policy for your business is essential in making sure your employees know what they should and should not do on social channels. Let’s take a look at a few well-known brands and their social media policies. We packaged the above information along with a social media policy template in a complete eBook. Anything you publish must be true and not misleading, and all claims must be substantiated and approved.*. If you are a CC employee you must adhere to the CC MEDIA AND SOCIAL NETWORKING POLICY post on the CC Intranet site. This policy (1) provides guidance concerning the use of social media through the College’s network, systems or equipment and/or the use of social media to represent or discuss matters related to Wesleyan College and/or members of the Wesleyan College community; and (2) sets forth rules for the administration of Wesleyan social media sites. Social media can be a powerful force for good, and we want to encourage Intel employees to use social media in positive ways. Remember that your local posts can have global significance. Here is a sample social media policy for use in promoting your Awareness Day events. I can’t find any current guidelines from Ford, but this PDF is hosted on its corporate Ford site. Much of the appeal of social media is being able to interact with other users. For the purposes of these sample social media guidelines, social media is being defined as any online publication and commentary outside of website and e-newsletters. Set limits on who can use branded accounts. Mayo Clinic: The Mayo Clinic's social media policy spells out exactly what sort of activities it covers, … Protect Information; You are also prohibited from sharing customer or team member personally identifiable information on external social media sites. Print out the HHS Social Media Policies Checklist to make sure you have addressed the relevant standards and policies. Coca-Cola has two points (with an explanation) in its social media policy that expands on the idea of “be sure you do it the right way.”. These incidents are perfect examples as to why your company needs a social media policy. HHS logo policies also apply when used with third-party sites or applications. The Social Media Policy was created in order to protect General Motors’ reputation, facilitate compliance with applicable law and regulations, and empower employees to be advocates of the company. In addition, if an agency uses a third-party service to solicit feedback, the agency should provide an alternative government email address where users can also send feedback. The RCOG uses social media to communicate and engage with all of our stakeholders, including our membership, other people and organisations working in women’s health, decision-makers and the general public. Look at your company’s mission statement. There have been legal disputes over, who owns a social account and the followers. Here are some of the key elements of a good corporate social media policy: Set clear goals. Take a while to read and study the different approaches that these companies use to manage their employees social media usage and maybe you can borrow some of these techniques for you to use yourself. Comments must not be posted if they contain: Discriminatory, racist, offensive, obscene, inflammatory, unlawful or otherwise objectionable statements, language or content. 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