1. Purpose The dynamic landscape of healthcare has seen significant changes in marketing by the various types of healthcare providers. Many brands want their customer to associate their brand names with smiling, laughing and positivism. Pathos: Appeal to Empathy “X: Live, Laugh, Long-Term Retention.” Pathos motivates consumers to take action by creating a sense of urgency, a fear of missing out, a sense of belonging, and more, as long as it is done carefully and doesn’t make the consumer feel like their emotions are … While insurance companies and car manufacturers use the power of emotional appeal for their own self-benefit, other companies and organizations use it for the benefit of others. An advertising appeal is an approach that uses a type of message intended to influence the way the consumer relates to what is being sold. In today’s era of instant information and entertainment, it can be a challenge to capture the attention, let alone the hearts and minds, of an audience. This research aims to explore the impact of emotions in healthcare advertising. Charities use the power of sympathy and empathy to persuade people to donate money to dozens of different organizations. Or maybe you wanted people to feel empathy and they felt depressed instead. The Romance Appeal is one of roughly twenty advertising strategies that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded. Thank You Mom The fear appeal is one of roughly twenty advertising strategies that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded. That’s where emotion analysis in advertising comes in handy. In order to reach the consumer, the right appeal (tactic) needs to used and that is based on objective of campaign and the type of consumer being targeted. The most obvious answer to why empathy matters is because we’re not only making things we like, we’re making things to appeal … With today’s marketing platforms and video technology, the time is more than ripe for it. But you also need a reliable means of measuring how people are responding to your attempts at emotional branding. The Fear Appeal persuades people to feel that they are assuming a risk if they do or do not purchase a certain product. Empathy is understanding you’re not the audience. Advertising used to be only about the aspirational, but today consumers want less Photoshop and more honesty. Examples of Audience Empathy in Action. 2. Without a doubt, the use of emotions in advertising is crucial to advertising success. You probably have a good idea of what audience empathy looks like, but it always helps to see a few successful examples. Audience empathy also creates positive brand associations. 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